Google rolls out Analytics to YouTube

YouTube has replaced Insight, a tool that let users see detailed stats about their videos, with Analytics, which offers a similar interface to Google Analytics.

Screen shot of YouTube Analytics

A familiar analytics interface

Analytics gives registered YouTube users all the data from Insight in a more straightforward interface, with several handy new options.

It offers:

  • a summary report for your content on YouTube,
  • a data filter that allows you to filter reports by content, geography and date,
  • an interactive map that accompanies most reports, showing you the geographic distribution of the metric you’re interested in.

You can now also easily see which videos are driving the most views and subscriptions for you, as well as how long viewers watched your videos.

Finally, you can now download the currently displayed report (rather than all data).

Google says it will be rolling it out to “everyone on a modern browser over the course of the day.” A detailed FAQ covering all the features of Analytics is available here.


Best statement on Google+ aims I have seen

Christian Oestlian, Lead in Social Advertising at Google, recently gave a talk at AdTech New York where he said:


Christian Oestlian, Lead in Social Advertising at Google

Christian Oestlian, Lead in Social Advertising at Google

“We don’t think of Google+ in terms of what other people are doing today. Certainly, there’s that feature-race, where we want to make sure we have enough products featured in and around Google+ to make it interesting. But for us, even if there was no social service out there today, we would want to implement this strategy.

Google+ is about transforming your relationship with Google. The number of people going to Google on a daily basis rivals virtually all other properties out there. If we can take that experience more social, interesting and personalized, that’s something we want to do no matter who else is engaged in the same space.”

All businesses are now storytellers

No doubt as an assiduous marketing professional, you are well aware of Seth Godin’s book ‘All Marketers Are Liars’. The book is actually about telling and using authentic marketing narratives but, ironically, Seth got his own storytelling wrong.

Fortunately, his publisher has given him a second chance and the new title now represents the gist of his story much more accurately. Few of us get a such a second chance in a world with instant, 24/7 media.

As a creative content creator, Godin’s new title will become one of those stories that will illuminate my own narratives and illustrate the importance of authenticity and accuracy.

As Godin says, lying doesn’t pay off any more. That’s because when you fabricate a story that just doesn’t hold up to scrutiny, you get caught. Fast.

So, it’s tempting to be economic with the truth but it doesn’t take long for the reality to catch up with the story. We can spin a tale about a piece of technology or a customer service policy but once it is exposed to social media, we’re lost.

Godin’s book talks about two sides of a universal truth, one that has built every successful brand, organisation and candidate and one that we rarely have the words to describe.

Every day, we see brands fail because they failed to ask and answer these questions. We see worthy candidates fail to demonstrate authenticity in a most public way and flawed ones bite the dust. Ask US Republican Presidential Candidate Rick Perry.

There are small businesses that are so focused on what they do that they forget to take the time to craft the story of why they do it. And so on and so forth.

If what you’re doing matters, really matters — and it should do to you — then I hope you’ll take the time to tell a story: a story that resonates and a story that is authentic and true.