Question on LinkedIn: How are you helping traditional clients embrace digital?
11/02/2010 1 Comment
There are two strands to an organisation’s evolution into digital thinking.
The first is a communications challenge: this involves integrating website, email marketing, social media presence, SEO, blog…with the internal processes behind content production. Allied to this reorganisation is a change of attitude to one of listening to digital buzz, analysing and adapting to feedback from relevant communities.
The second challenge is realignment to new thinking: in the hearts and minds of senior management. They are already under pressure but time must be made for a workshop on how digital interaction needs a new management philosophy, one of openness, transparency and honesty.
Under traditional command and control hierarchies, this doesn’t come easily. Information used to be power. Now sharing information is power among the digital communities talking about your business every day.
Digital embraces recruitment, customer service, marketing, sales and manufacturing.
My help consists of a programme of workshops allied to some direct, hands-on help in getting marketing communications systems re-engineered. The returns can be phenomenal.