I recently updated my job history on LinkedIn, the business networking site. As I saved the amendment, an ad popped up for a sweepstake for a new business outfit from Banana Republic on the assumption that I needed new clothes for my new job.

Another occasion on which the information was fun and contextual and brought a smile to my face. Great branding.


About Jeremy
Digital marketing leader, blogger and speaker. Married with three adult children. Likes activities and sport not affected by weather.

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