Guest blogs: if you dupe on your own site, add a canonical link


In addition to the etiquette of not duplicating your guest post for another blog on your own blog, consider the fact that search engines do not reward publishing duplicate content. In fact, it can be positively detrimental to your search engine optimisation efforts to have duplicate content published.

Google Webmaster Tools

What is a canonical page? Why specify a canonical page?

One of the benefits of writing a guest post on another blog is so that you can link back to your blog and gain search engine rankings. If the article you write is duplicated exactly on your blog, search engines will sense that there’s duplicate content and penalise both pages. This isn’t good for you, nor the blog you guest posted on.

If you want your audience to be able to see the article on your blog, then one way to circumnavigate the duplicate content issue is to add a canonical link tag to the page on your site. The canonical link tag would look like this:

<link rel=”canonical” href=”http://www.otherdomain.com/where-you-guest-posted.html”&gt;

This way, you’re saying to search engines: “This is duplicate content, but the other page is the one you should index — it’s the ‘original’ article.” You can’t call your own page the ‘original’ unless you put the canonical link tag on the other blog, and that’s probably hard for you to achieve. So by putting it on your page, at least you avoid the potential penalty from serach engines for duplicate content.

With all that said and done, do you actually need the article on your blog as well? It’s much better etiquette to simply link to the other blog and they will undoubtedly link back to you and appreciate your sense of etiquette: reputation enhanced!

Check out this excellent resource in the link below:

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394

Thanks to Y J Tso at http://ca.linkedin.com/in/sepiariver for the orginal idea.

About these ads

About Jeremy
Digital marketing leader, blogger and speaker. Married with three adult children. Likes activities and sport not affected by weather.

2 Responses to Guest blogs: if you dupe on your own site, add a canonical link

  1. Monia says:

    Hi, this is very nice site. poradnik o psach I like xktyu7ok9ea it :)

  2. Sarah Shaw says:

    Hi Jeremy, I can see you linked in with me after I contacted you about an interim role I am working on. It is a Web Transformation project for a University. Are you available for an interim assignmnet. I would love to talk in more detail to you about this. Thanks in anticipation. Sarah

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 5,358 other followers

%d bloggers like this: