Question on LinkedIn: How are you helping traditional clients embrace digital?


There are two strands to an organisation’s evolution into digital thinking.

The first is a communications challenge: this involves integrating website, email marketing, social media presence, SEO, blog…with the internal processes behind content production. Allied to this reorganisation is a change of attitude to one of listening to digital buzz, analysing and adapting to feedback from relevant communities.

The second challenge is realignment to new thinking: in the hearts and minds of senior management. They are already under pressure but time must be made for a workshop on how digital interaction needs a new management philosophy, one of openness, transparency and honesty.

Under traditional command and control hierarchies, this doesn’t come easily. Information used to be power. Now sharing information is power among the digital communities talking about your business every day.

Digital embraces recruitment, customer service, marketing, sales and manufacturing.

My help consists of a programme of workshops allied to some direct, hands-on help in getting marketing communications systems re-engineered. The returns can be phenomenal.

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About Jeremy
Digital marketing leader, blogger and speaker. Married with three adult children. Likes activities and sport not affected by weather.

One Response to Question on LinkedIn: How are you helping traditional clients embrace digital?

  1. Lindy Asimus says:

    Excellent points and it will be a great source of pain to businesses that don’t ‘get’ this message sooner rather than later.

    All of it avoidable.

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